for old business cards
This Kat routinely takes a day off after the annual INTA Meeting. This rare occurrence enables him to re-engage with his own thoughts and emotions after spending several days imbibing the ideas, concerns, deeply-felt feelings of others. This act of re-acquaintance is really the very opposite of meditation: it's a conscious detachment from deliberate, focused, concentrated thought and a drive towards reuniting himself with his instincts and his intuitions.
The main part of this exercise involves taking a leisurely walk through the streets of the host city and letting himself just look around and allow competing sights to appear to him. This walk takes in shops, parks, open spaces as well as the easily-navigable grid of numbered avenues and lettered streets with which most American INTA venues have been blessed.
revolutionary SKI brand with its Dalek-shaped frustoconical pot, cheery colouration and scandalously deceptive false carton bottom -- had yet to invade the market. Competition, such as it was, existed only between dairies most of which had brand names that doubled as corporate names such as United Dairies and Express Dairies. Looking through the shelves at Ralph's, this Kat realised how far things had changed. Each brand, of which there were many, offered choice within its own range of products. Apart from many varieties of flavour, there were slimmers' brands, body-builders' brands, indeed products to match every taste, health requirement, aspiration and [Merpel imagines] perversion. The only thing he couldn't find was what he was looking for: a plain yoghurt. After a while he discovered what he already knew: you can't sell a product in the US by labeling it as "plain". The yoghurt of his desire was however both "original" and "authentic".
Another example of American attention to hidden virtue appeared to this Kat when he was looking for an apple that was small enough to eat. No joke, there are some very large eating apples on offer these days, and there was no obvious person with whom to make a joint purchase. In England, if a shopkeeper had small apples on sale, he probably wouldn't draw too much attention to the fact. In Ralph's, the fruit of lesser magnitude is proudly and positively labelled "lunchbox sized".
Back to Reese's. a couple of things occurred to this Kat. First, again going back to the Dark Ages after World War Two, there were confectionery brands and there were ice cream brands. The concept of brand extension from one product category to another, which we now take for granted, was effectively unknown. Hersheys, Mars, Snickers, Twix, M&Ms are all among the confectionery brands that have made a successful entry into the freezer cabinet. However, the brand-extension which is now virtually a no-brainer for low-end mass-marketed chocolate products must once upon time have been seen as a calculated risk with an uncertain outcome. Merpel wonders why the brand extension process doesn't seem to go in the other direction. Do any readers know of ice cream brands that have been extended into chocolate bars, chocolate lentils or the like?
Right, off to catch the plane home!